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AI expertise that drives real customer service impact

From agents to AI collaborators: How BHN made agentic AI part of the team

So what does it take to bring agentic AI to life in customer service? BHN’s transformation offers a glimpse at what’s possible.

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News & Updates 12 min read

Ada Interact 2025: Everything you missed at the AI customer service event of the year

Here’s an inside look at the boldest ideas, sharpest takeaways, and most impactful strategies from Ada Interact 2025.

Customer Service 10 min read

AI integrations in action: 5 customer service success stories

Five real-world examples of brands that transformed customer service with smart, strategic AI integrations.

News & Updates 8 min read

Ada Interact 2025: What to expect at the AI customer service event of the year

Customer service is being rebuilt from the ground up. Interact is where the next generation of leaders step up to shape what’s next.

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inside the black box

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how to prioritize tech stack investments for AI customer service

Learn how to invest in systems that boost AI performance, CSAT, and ROI, without bloating your customer service tech stack.

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AI & Automation 10 min read

AI and your CRM: Why syncing your systems pays off in CSAT and ROI

If you’re investing in AI for customer service, make sure your CRM isn’t left on the sidelines.

News & Updates 8 min read

Your next star service rep won’t ask for a desk—just your SOPs

Playbooks enables your AI agent to follow your SOPs with precision, logic, and flexibility, handling high-stakes workflows like your best human agents would.

Customer Service 7 min read

Unpacking AI agent pricing: Resolution-based vs. conversation-based models

As businesses get serious about AI customer service, they’re asking: How should we be paying for this? And more importantly: What are we actually paying for?

AI & Automation 11 min read

How to choose the right AI integrations for your customer support stack

Even the most intelligent AI can’t drive impact alone. It needs context. It needs data. It needs access. That’s where integrations come in.

Customer Service 19 min read

The ultimate guide to building an AI customer service team

It’s not about adding AI to your team, it’s about building your team around it. Here’s how.

AI & Automation 10 min read

Using Claude Code: How AI can transform your approach to technical debt

Teaching AI our testing standards helped us turn risky refactors into routine improvements. Here’s how.

Customer Service 9 min read

The AI org chart: How support teams are evolving

See how leading support teams are redesigning their org charts to scale automation with structure, clarity, and impact.

Customer Service 13 min read

The ultimate guide to AI integrations for customer service

Performance doesn’t come from AI alone. It comes from AI integration.

AI & Automation 7 min read

Zero retention, zero risk: The case for ephemeral AI

What if your AI didn’t just forget your conversation—what if it never remembered it in the first place?