the changing role of brand both inside and outside your company

Amrita Gurney, Head of Marketing at Float, talks to us about the evolution of brand and how growing companies can (and should) stay authentic as they scale.

Agentic customer experience (ACX) 8 min read

best and worst brand Interactions from 14 CX and marketing leaders

It’s already been six months since we launched Now Brands Talk. We are celebrating this exciting milestone as we air our fifteenth episode.

AI strategy & transformation 11 min read

how Ada works around the pitfalls of generative language models

Advancements have allowed ML teams to train large language models, but generative language models still have limitations.

Impact stories 5 min read

how to measure brand impact to drive revenue

This week we talked to Megha Narayan, Head of Marketing at Assembled, about how the expectations for a brand have changed over the years.

Impact stories 6 min read

how to build a cross-functional content ecosystem

Justin Gonzalez joins the show to talk about marketing/CX alignment and creating a content ecosystem that supports the entire business.

Impact stories 7 min read

q&a with david hariri: ada's co-founder & head of R&D

We sat down with David Hariri, Co-founder and Head of R&D at Ada, to learn more about his experience and expertise.

Agentic customer experience (ACX) 6 min read

what CX and EX can learn from each other

Join us as we discuss the paradigm shift in CX and EX, leveling up EX in a digital world, and why delight is overrated.

Impact stories 6 min read

digital transformation: before, during, and after

How did a brand in a struggling industry pivot away from traditional into digital so successfully within a single year?

Impact stories 6 min read

3 types of data for good CX decisions

We spoke with Craig Stoss, Senior Program Manager at PartnerHero, about what brands are doing right (and wrong) with their data.

Impact stories 6 min read

q&a with mike murchison: ada’s co-founder & CEO

We sat down with Ada's Co-Founder and CEO Mike Murchison to get some juicy insights on a tech leaders’ recipe for success.

Impact stories 5 min read

leveraging employee insights for customer care

We spoke with Anna Skidmore, VP of Customer Care at BFA Industries, about the many layers of CX, customer care, and how automation can free up more time for human connection.

Impact stories 7 min read

creating tight alignment between sales and marketing

In this episode, we speak with Miguel Adao, SVP Marketing at KloudGin, about creating tight alignment between sales and marketing.